5. TRACKING TECHNOLOGIES
5.1. Cookies
Cookies are small encrypted text files that are sent to your browser from the websites you visit and are stored on your device.
We use cookies to better understand how users are navigating to and through our site and to provide you with useful additional functionality. If you do not wish us to store cookies on your device, then please visit this link: http://www.aboutcookies.org/default.aspx?page=2 which will give you detailed instructions on how to disable and delete cookies in your browser settings.
We use the following types of cookies on our site:
Session cookies
These are temporary cookies that remain until you leave our website or close the browser window. We use these to carry information across pages of our website and in some cases, to prevent data from needing to be re-entered into forms.
Analytic cookies
We additionally make use of analytical cookies through Google Analytics. These cookies compile anonymous statistics that allow us to understand how visitors interact with our site, which pages they visited, and help us improve pages and contents. These cookies do not identify visitors personally.
Our use of Google Analytics will set the following cookies on your device (information taken from http://code.google.com/apis/analytics/docs/concepts/gaConceptsCookies.html)
__utma:
This cookie is typically written to the browser upon the first visit to your site from that web browser, and is used to determine unique visitors to a site and is updated with each page view
__utmb:
This cookie is used to establish and continue a user session with your site. When viewing a page, the Google Analytics code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established. Each time a user visits a different page on your site, this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as user activity continues within 30-minute intervals.
__utmc:
Historically, this cookie operated in conjunction with the __utmb cookie to determine whether or not to establish a new session for the user.
__utmz:
This cookie stores the type of referral used by the visitor to reach your site, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns and page navigation and is updated with each page view.
Google offers an opt-out tool available at https://tools.google.com/dlpage/gaoptout which allows you to opt out of all their Analytics tracking for all websites as an add-on to most popular browsers
5.2. Third Party Cookies
Third Parties cookies on our site are usually buried in the embedded buttons for relevant parties e.g social medium and other relevant third party services. We also encourage users to share our contents via social media with their friends. By implication, most of these third parties also operate their own tracking technologies upon landing on their websites or when you logged into their services. While we do not control these cookies, you should always independently check these website for information about their respective cookies.
http://twitter.com/privacy
http://www.facebook.com/about/privacy
http://www.linkedin.com/static?key=privacy_policy
https://mailchimp.com/legal/privacy/
For more information about cookies and their uses, please visit http://www.aboutcookies.org.
Note that we reserve the right to amend our policy in line with best practice and changes in legislation.
5.3 Re-targeting Ads
We engage in online advertising to keep you inform of our services, new offerings and promotions. We may from time to time direct ads to you based on what we considered relevant to you in accordance to the history of your browsing and interaction with our website. We use networks such as Facebook and LinkedIn for our ad campaign and rely on their data gathering procedure which are processed in accordance to their own respective and independent data privacy policies and thus anonymous to us.
LinkedIn Privacy Policy: https://www.linkedin.com/legal/privacy-policy
To configure LinkedIn ads: https://privacy.linkedin.com/settings
Facebook Data Policy: https://www.facebook.com/policy.php
To configure Facebook ads: https://www.facebook.com/ads/about/?entry_product=ad_preferences