Your Move reveals that nearly half (46%) of tenants feel that getting the right landlord is one of the most important factors when choosing where to rent

Your Move reveals that nearly half (46%) of tenants feel that getting the right landlord is one of the most important factors when choosing where to rent

• Only 38% of tenants highlighted the property location as ‘extremely important’ when picking a new home
• The biggest selling point renters look for is the condition of the property they are moving into (52%)

Following research, which involved more than 2,000 participants, Your Move has revealed that, as well as considering the actual property, almost half (46%) of renters place extreme importance on who their landlord will be when deciding where to rent. 

In addition, while value for money is important to 45% of tenants surveyed, the state of the property is a major consideration for the majority of tenants, with more than half (52%) stating that this is extremely important.  As the graph below shows. 

The news follows research which was commissioned to provide insights into the 4.5 million privately rented households in the UK – a number which is expected to grow to 6 million over the next few years.

And, as well as the research revealing that only 38% of tenants recognize property location as ‘extremely important’ when picking a new home, it was also found that respondents generally had a high level of satisfaction when renting with 66% of all tenants surveyed either ‘happy’ (36%) or ‘very happy’ (30%) with their current circumstances. This is compared to only 15% who answered as ‘unhappy’ (10%) or ‘very unhappy’ (5%).

Valerie Bannister, Head of Lettings at Your Move commented: 

“It’s not just about where you actually live anymore, but also the condition of the property as well as whose roof you’ll be living under, that are collectively important to tenants these days. As the rental sector continues to grow, so do people’s expectations of what a property should offer them and it’s understandable that landlords who present and maintain their properties – and who even consider the lifestyles of their prospective tenants – will be viewed more favourably than others. It reflects our findings that the landlord’s willingness to respond to reasonable requests from tenants, for property improvements etc. is viewed as extremely important when a tenant makes their decision to rent.”